Amy said she felt like she was rolling the dice when she got me Our Noise: The Story of Merge Records just a couple days before Christmas. She knows I’m a geek, and she saw this book about some indie label that had been around for 20 years, so she impulse-purchased it. I was excited when I opened the thing — it’s packed with pictures and is gorgeously put together. But it was only when I actually started reading the thing on Christmas Day that it became apparent what a home run this was, gift-wise. (Together with the cigar box guitar, Amy gets an A+ this year.)
It was a roller-coaster of a reading experience, actually. At first, I was pretty jazzed to notice they’d interviewed some folks from the Raleigh scene at the time. Here were some people I actually knew, reminiscing about places I’d actually been to, celebrating a scene I’d actually…sort of… That’s how I almost got sad for a couple days’ reading. The Boy Wonder Jinx was always on the fringe of the scene, never really as cool as the bands people cared about. It felt like we worked our asses off, though, sending our CDs to anyone we could think of, touring as much as we could afford. But we never really got the “breaks” we were hoping for. I used to nurse pitiful thoughts about how we “must not be doing the right kinds of drugs,” or some such cynical nonsense…
It was like I could still taste the sour grapes. But as I kept reading, the story of Merge Records proved to be so hopeful that it burned through all those memories like Vap-O-Rub through a head cold. I’ve also changed my ideas about music radically from when I was 25. I’m not really interested in being cool…or in being picked up…or in getting anything like a “break.” Don’t get me wrong — whenever I finish whatever this current batch of songs ends up being, I plan on sending it to labels with the same mechanical relish I’ve been bugging clubs for shows. But I’ll be doing it as a matter of course, my fingers nowhere near as tightly crossed.
Nowadays, while I’m not really interested in “making it” any more (“whatever that means,” as the Arctic Monkeys would helpfully add), I still want to get gigs and stay busy (as I’ve mentioned). So in these last couple weeks of hustling for a show, throwing emails against the wall, weathering vague rudeness from strictly-business-minded people…it’s been heart-warming to read about Merge, who seem to be genuinely and simply excited about the music they put out. Surely there are people like this all over, at every level, contributing and supporting music because they’re passionate about it…? I’m bound to make contact with at least some of these types of people in Chicago, right? (I mean aside from musicians themselves — I’ve met plenty of “good guys” in that category already.)
This is the hope, anyway. Meanwhile, I do recommend Our Noise in general. One, because of the hope described above, and the detailed look into the arcs of both Merge AND Superchunk, the band formed by Merge co-founders Mac and Laura. They’ve conducted their label and band careers with such integrity that any musician should just absorb it, learn it, live it. Two, because you get a geeky insight into the making of some classic records by Neutral Milk Hotel, Arcade Fire, Magnetic Fields, and more. Three, because the final chapter imagines a pivotal role for Merge and other independent labels as the inevitable downfall of the majors comes to pass. I won’t attempt to paraphrase the sentiment here, but it was an exciting…well…merge…of old and new business models, and I for one will buy it!
As should you. I’d be curious to know what you think.
